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    瞧這網 » 創業頻道 » 創業指南 » 正文

    選擇創業項目的理由

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

      在創業過程中選擇項目時究竟要考慮哪些因素呢?選擇創業項目的理由有哪些呢?
      選擇創業項目的理由:消費者對產品(服務)需求的強烈程度
      消費者有性別、年齡、文化層次、職業等因素的差異,我們可依據這些因素對消費者進行細分,從而讓他們細分成一個個消費群體,每一個消費群體就是一個細分市場,也就是我們應該集中精力服務的對象,所以選項目時一定要知道我們服務的對象群體到底是哪些人,他(她)們對產品(服務)需求的強烈程度如何,需求越強,項目越容易做,需求越弱,項目越難做!
      選擇創業項目的理由:市場競爭態勢
      不斷問自己該項目面臨的直接競爭對手是誰,間接競爭對手又是誰,競爭的強烈程度如何,是惡性競爭還是良性競爭,如果是惡性競爭,該產品有沒有有價值的新特色來應對這種競爭,或者有沒有競爭薄弱的其它項目來做。
      所以從競爭的角度來看,我們不應該把眼光始終盯在競爭十分慘烈的項目身上,應該去尋找一些有特色的新產品來做或者尋找一些競爭薄弱的新項目來做。
      選擇創業項目的理由:進場時機是否恰當
      一個事物剛剛發展的時候往往意味著先機所在及沒有人重視,競爭較弱,因此此時進場較容易成功,百度、阿里、淘寶、騰訊、搜狐等企業的發展壯大無不說明先機或者說大趨勢的重要性;當事物發展成熟了或者衰退了往往意味著先機已經失去,此時要么市場被幾大競爭對手牢牢搶占,要么該行業處于衰退期,不論哪種情況下該時點進場都為時已晚。
      因此,進場時機的把控往往成了項目能否做起來的關鍵因素,因此選擇創業目時可考慮一些剛剛啟動的產業,如現在的VR(虛擬現實)產業。
      選擇創業項目的理由:產品(服務)的特色性
      當面臨競爭激烈的市場環境時,要知道自己將要提供的產品或服務與競爭對手的差異點是什么,這些差異點對消費者來說是否有價值,對消費者越有價值,產品或服務就越好賣,盈利就越多。
      選擇創業項目的理由:產品成本、價格與利潤
      該項目提供的產品或服務成本是多少,售價是多少,毛利是多少,毛利率是多少,毛利率在不在百分之二十以上,毛利率百分之二十都沒有的項目要慎重考慮,有時候毛利率一個因素就可以否定一個項目,因為做生意的基礎是利潤。
      選擇創業項目的理由:興趣、愛好、價值觀與項目是否匹配
      興趣愛好決定了價值觀,一個生命個體遇到困難、挫折時選擇堅持或者放棄往往取決于對這件事的重要性及其意義的觀點與看法,也即價值觀,因此,選擇項目時要不斷詢問自己我的興趣愛好是什么,我認為哪些事是有價值的,該項目是否滿足我內在的心理需求,是否與自己大腦中原有的價值觀念相匹配。
      選擇創業項目的理由:資源條件
      選擇項目時也要充分考慮自己掌控的資源條件有多少,資源條件能否滿足項目本身的內在需求,避免在資源不足的情況下追求高大上的項目。
      總之,前五個因素構成了外部環境因素,六、七構成了自己的實際情況,選擇項目時只有把自己的實際情況和外部環境因素充分融合才能做出最佳選擇!

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