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    瞧這網 » 創業頻道 » 創業指南 » 正文

    好的創業想法是怎么來的

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

      設想一下,你有一個讓你十分有創業激情的想法,迫不及待地要將其應用到潛在客戶群體,但收到的反饋讓你十分失望:沒有人對你的想法感興趣,沒人想買你的產品。基本上,所有的人說的都是:“還蠻有趣。”(“不需要,謝謝!”的一種禮貌委婉拒絕方式)
      如果只有一個想法,那你通常只有兩個選擇:
      放棄你的想法(以及你作為創始人的身份)。
      無視客戶反饋的信息,繼續推進自己的想法。
      這其實是很兩個糟糕的選項,因為我既不想讓你放棄自己的想法,也不想讓你忽視客戶群體。
      所以,你需要第三個選項,我也想向你推薦第三個選項:后備想法。
      如果你有一套后備的商業想法,那你就可以保持開放的心態,充分聆聽客戶的意見和建議。如果,你的第一個想法對于現在的市場來說,時機還不算成熟,那你在有后備想法的前提下,也可以斗志昂揚地轉向其他想法。
      擁有后備想法能夠幫助你更快速、更高效地對之前的想法進行驗證。
      為什么好的點子那么難出現?
      要想知道如何提出好點子,我們必須先了解為什么好點子很難出現。
      原因在于,這世界上有兩種人:
      一種是不擅長想出商業點子的人;一種是不擅長想出好商業點子的人。
      那些不認為自己具有“創造性思維”的人往往也認為自己無法提出好的商業想法。
      而那些認為自己“創造性思維”的人(包括我自己)幾乎每天都有新想法,但問題在于,無論我們自己對于這些新想法有多熱衷,事實證明大多數想法都很糟糕。
      所以,無論我們是否認為自己具有創造性思維,我們都不擅長提出一些好的商業點子。原因何在呢?
      你可以想象一下,有一個人提出了一個很好的商業想法,你覺得這一想法的形成過程是怎樣的呢?
      你設想的可能是這樣一個人,陷入沉思之中,突然某一刻靈光一現,來了靈感,然后就想出了一個有關新 app、新服務或者是頗具創新力的窗口小部件的點子。不幸的是,對于我們腦海中想象出來的這名創始人來說,他那看似不錯的新點子往往是注定以失敗告終,客戶十有八九會拒絕他的新點子、新產品抑或新服務。為什么?
      客戶會拒絕產品原因很簡單:
      客戶并不是需要產品,他們需要的是問題的解決方案。
      產生好想法的秘訣
      所以,我們不能只是一味地朝著新產品的方向去思考,既然我們知道客戶需要的是問題的解決方案,那我們必須先從問題入手!
      換言之,要提出一個優質、并具現實可行性的好點子,秘訣在于不要先將重點放在“有想法”上,而是要關注我們想要解決的問題。關注問題而不是產品,這也是一個好點子的終極秘訣所在。
      問題風暴:好點子的秘密武器
      要想搞清楚您適合解決哪些問題,我們需要進行一個叫做“問題風暴”的練習。
      我在創始人專題討論會上進行過這個練習,當時

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