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    瞧這網 » 創業頻道 » 創業指南 » 正文

    創業之中不可或缺的精神:資本價值觀

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

    一些創業者在創業時,不缺乏金錢、計劃、夢想以及準確的定位,但是其企業卻不能健康有序的發展,究竟是什么原因呢?筆者認為,創業者的資本價值觀的缺失就是一個很重要的原因。
      資本價值觀實際上在創業初期就伴生于創業者的價值觀,其往往是創業者在創業初期就容易忽視,并且不知道其存在的問題。但是,當它處于成長期時就需要外圍資本幫助其推動企業發展,由于一些創業者在創業過程未能培養企業和團隊的資本價值觀意識,所以在尋求風險投資時非常無序,致使創業者茫然無措。
      有的即便是從事著熱點行業和獲得了受青睞的業績,也由于創始者缺乏對資本價值觀的樹立,所以導致企業不能健康有序的發展。大凡有著成功創業經驗的創業者都有著自己在資本價值觀方面塑造的積累和修養,馬云在初創時就規劃著資本價值體現的綜合素質和長期培養的價值忠誠度,進而得到風險投資的眷顧。
      資本價值觀實際上并不復雜,成熟的創業者在創業初期比較注重企業的規劃,并且形成企業資本價值體系和塑造企業的資本價值觀。通俗點說就是利用創業契機來尋求資本認可追逐的目標,并使其成為企業發展的方向,依據資本價值觀的評價標準改造企業運行模式,培養管理層團隊的資本價值修養,忠實于資本價值觀,誠信經營企業,盡量規避非誠信削弱資本價值觀的風險。
      總之,創業者要想走向成功,其首先需要塑造資本價值觀,然而創業者所必需的這種精神卻很容易被忽視。

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