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    瞧這網 » 創業頻道 » 創業指南 » 正文

    為什么90%的創業公司會在前3年死掉?

    創業資訊 - 創業指南 - 創業政策 - 投資理財 - 連鎖加盟 - 創業計劃書

      據統計,90%的創業公司都會在前3年死掉,活下來的創業公司無一不天時地利人和占盡先機。而不成功企業的死因往往是因為以下3大死亡規律。
      一、搞不定團隊
      1.自己沒有經驗
      很多投資人不鼓勵大學生創業,是因為大學生往往沒有經驗。一個全無經驗的人去做已經有很多人在做而且已被證明很難做的事情,這個項目從一開始就基本沒有成功的可能性。無經驗并不可怕,關鍵是要認清比較優勢之所在。
      無經驗的人寧可去做所有人都沒有經驗的事(即真正的創新),反而有其比較優勢。因為有經驗的人的比較優勢存在于其有經驗的領域,所以通常不會來跟你競爭,這就給了你試錯并建立先發優勢的時間窗口。雖然這種創新仍然是九死一生,但比之前面十死無生的局面要好多了,并且風險回報率頁完全不一樣。
      2.團隊愿景不清晰
      創業都是在有限的資源(人力和資金)范圍內做正確的事情,有的團隊起點高,一開始就有資本的支持,可以專注于公司發展方向進行投入。有的團隊起點低,在沒有資金或者很少資金的情況下,生存下來成為最重要的任務。但這個不存在好壞差別,只要保持前進的方向,就在往成功的路上邁進。
      創業最可怕的是沒有理想,為創業而創業。那樣在每個選擇的岔路口就會迷茫。創始團隊的分崩離析往往不是長期沒有效益的問題,而是愿景不明晰的問題。因為短期內沒有收入,甚至瘋狂燒錢,還看不到希望的創始團隊大有人在,在這種情況下,創始團隊的文化建設,特別是愿景建設就顯得非常重要。其中,“愛客戶,為客戶解決難題是我們的榮耀“是其中最重要的一個方面。但當客戶在哪里、客戶的需求是什么都無法完整描述的時候,創始團隊的分崩離析一定是難免的。
      3.管理不足
      當一個創業公司進入到課規模成長的階段,創始人難免激動,按捺不住”踩到西瓜皮“的沖動,這種成功在望的興奮感,往往會讓創始人犯好大喜功的毛病,盲目堆人,堆錢,開疆拓土,卻忽略了團隊、體系和管理等基礎性工作,某個時點,各種定時炸彈引爆,讓創始人粉身碎骨,從云端跌落到深淵。
      二、搞不定商業模式
      1.寄居型商業模式:對靠山心存幻想
      資源依附型的創業者在進行決策時,會不由自主地降低風險的權重。他們很晚才開始考慮未來怎么養活團隊、怎么贏利。這種思考方式也算合乎情理,在中國,擁有資源的多少在很多時候是制勝的關鍵因素,但是草根創業者不適合做此類思考。
      你最多掌握自己的命運,如何左右他人的決定?他人一旦出錯,你就會死。如果創業者把自己的生死問題寄托于他人身上,他的創業一定不會成。
      2.品牌定位不清晰
      品牌是企業與顧客溝通的載體,品牌必須清晰地回答“你是什么”“有何不同”“何以見得”三個基本問題。
      回答“你是什么”的關健在于按照顧

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