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    發布創業項目 瞧這網 » 創業頻道 » 創業項目 » 正文

    丸美化妝品

    【項目分類】快速消費品
    【投資金額】10萬到20萬元
    【發布時間】2019-07-04
    【瀏覽次數】108

    項目簡介

      丸美化妝品

      MARUBI丸美,中國領先的護膚品企業,以卓越的眼部護理著稱化妝品界,擁有全球最大最專業的眼部肌膚研究中心。在中國擁有超1000個百貨公司專柜,超15000個精品加盟店,商業版圖遍布全國,是國家級高新技術企業,中國馳名商標企業、中國最有價值品牌500強、全球100大美容品企業。 2013年,LVMH旗下的LCapital基金戰略投資丸美,進一步推動了丸美國際化品牌夢想的實現。

      3月20日,丸美股份在證監會網站披露了新版招股說明書,公司計劃在上交所上市,募集資金約5.84億元,投向彩妝產品生產建設等項目。

      丸美,中國市場高端護膚品的"紅奇跡", 源于"以圓為美"——"丸是圓,圓是美",以圓為美,丸美追求從起點到終點之"圓"的完美。擁有無與倫比的品牌創新力。始自上個世紀的品牌傳奇,歷經跨世紀的自我超越,今日成為中國著名的護膚品牌。 創立至今,丸美始終堅持"以滿足女性肌膚真正需要"的研發理念,憑借在細胞活性、彈力蛋白、眼部護理的出色表現,擁有影視紅星梅婷和主持魯豫兩大代言人,丸美躋身為200-600元高端護膚主流品牌。

      丸美素以"眼部護理專家"著稱于世,從早的招牌產品眼部多元細胞修護素,到獲衛生部個批文的眼部防曬乳,再到名動天下的彈力蛋白眼精華,再到首創眼部護理日夜分時,21款功能卓著的眼部產品,款款經典,口碑傳頌,享有眼部護理大師的美譽。2007年,因應"完美女人"的品牌內涵,丸美禮聘香港金像影后袁詠儀代言,以創新的彈力蛋白眼精華,引人矚目,"彈彈彈,彈走魚尾紋",成為抗老化護膚品的,

      丸美開創了"彈力蛋白"護理的一個時代。

      2009年,為進一步詮釋"知性優雅"的品牌特質,丸美再度禮聘著名主 持人魯豫代言,其間,推出了細胞級美白產品——高機能激白精華系列,其中高機能激白精華隔離霜,經魯豫"不用點,不用拍,一抹就有好膚色"的精彩電視演繹,

      迅速成為該細分市場的品牌,丸美再一次占領了面部市場的高點。作為一個極具創新能力的品牌,丸美2009年劃時代的產品——丸美巧克力絲滑系列——是一個和食品巨頭的跨界之作,以可可豆中提取的護膚精華,實現肌膚的向往——絲滑。一句"肌膚愛吃巧克力",再次打動無數愛美女性,叩開了她們渴望肌膚越變越絲滑的心扉,成就丸美的又一經典,成為 "絲滑"護膚新品類的開創者。

      2010年,新一代防曬力作,丸美金沙海藍防曬系列浪漫上市,革命性地將"物理反射、化學吸收、生物中和"三大防曬技術集于一身,三道防線征服紫外線。丸美金沙海藍防曬系列更以時尚的視覺,浪漫的感覺,營造了夏日完美生活。2011年,全新丸美深肌保濕精華系列攜帶4d立體造水保濕科技傳奇上市,系列中蘊含的osmoline? 4d保濕精華,是丸美迄今強的保濕成分,其突破性的保濕科技,針對肌膚中所有層面中關健的保濕因子,以前所未有的創新,締造了這款的——造水保濕。

      丸美官網:www.marubi.cn

      咨詢熱線:400-830-4000

      地址:廣州市天河區珠江新城冼村路11號

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